How To Create A Bond With The Community And Your Business
The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can allocate this service to some of the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You should also offer sponsorships to the community. This method will great more value to the community. The community can be given info on how to choose students who can learn through this program. You can also pick the best students in their exams and sponsor them to the next education levels. You do not have to sponsor educational activities but also others like sports. Sporting events, community events like fundraising can be great ways to give back.
Charity giving is another brilliant method. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. Remember that people will listen and believe in what their leaders say. Consult and form a bond with formal and also informal leaders.
In any environment communication is very vital. Create communication mediums between the company and community. you can choose representatives in the community who will be communicating any concerns the company has to you.You can involve them by having public participation events on projects that will directly affect the company. This communication shows empathy which will be of help to the company.Make this connection in the early stages of your company.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.